In order to improve the marketing capabilities of the terminal store, strengthen the business capabilities and comprehensive quality of various departments, and enhance the competitiveness of the corporate brand market, from December 3-5, Elizabeth Tiles Foshan Marketing Headquarters Business School carefully created a The "Leading Terminal" internal training training on the theme, systematically explained the brand, product, terminal store specifications, terminal activity guidelines and other related knowledge. More than 100 employees of the company gathered together to discuss learning together.
In order to strengthen the awareness of Elizabeth Tiles' family and brand, Manager Guo Caihong of the Corporate Marketing Department gave a detailed interpretation of "Brand Culture and Product Advantages" on the spot, so that the business elites off the market experienced Elizabeth for many years The accumulated brand heritage and the history of successful brand transformation have further consolidated product knowledge.
The terminal storefront, as the brand's final landing image, has played a key role in promoting product sales and improving brand awareness. At the meeting, Elizabeth graphic designer Lu Dingmin exported the contents of the brand VI application specifications for the family members, helping to optimize and upgrade the brand image.
The ease of business is due to the well-thought-out of the product. At the meeting, Chen Ping, the head of the product department, gave a detailed description of Elizabeth's core products, image products, new product technology, characteristics, selling points and supporting facilities, so that students have a further solid understanding of the product.
While continuing to improve the product system, Elizabeth is committed to the rapid development of the brand. The development of the brand is inseparable from the improvement of the terminal. From the establishment of the store to the operation and the layout of the channel, Elizabeth Tiles has spared no effort to provide technical and resource support for the terminal to help the terminal sales grow. At the training meeting, Wang Fei, Corporate Marketing Manager, Ruan Dan, the trainer, and Cai Bin, Wang Yanyin, Huang Yiliang, Ye Qing, and Weng Dongliu, the event planning instructors, respectively, talked about how to improve the vitality of the terminal, manage the store, and launch channels and activities. Waiting for several major conveniences to explain one by one, providing new ideas and guidelines for the rapid development of the terminal.
Learning is like sailing against the water. Elizabeth Tile has always been committed to creating a learning-oriented, excellent team, and regularly organizes different types of training and learning, and through continuous learning to improve the team's comprehensive ability, so as to better serve the terminal and enhance the brand.