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20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

陶瓷伊莉莎白瓷砖  2019-12-18  1421 

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

年轻品牌,

活力人物!

感谢太原伊莉莎白瓷砖

代理商张建先(张总),

在百忙中抽空接受小白本次专访。

Young brand,

Dynamic characters!

Thanks to Taiyuan Elizabeth Tiles

Agent Zhang Jianxian (General Manager Zhang),

Take time out of your busy schedule to accept this interview.

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

2015年,太原张建先(张总)

加盟伊莉莎白瓷砖,

成为品牌转型后首批客户,

建立太原首家伊莉莎白瓷砖专卖店。

2015, Taiyuan Zhang Jianxian (General Manager Zhang)

Join Elizabeth Tiles,

Becoming the first customers after the brand transformation,

Established Taiyuan's first Elizabeth tile store.

太原张建先

2016年,第一家店面遇上政策性拆除;

2017年,开设锦绣国际2.0门店;

2018年,相继开设居然之家店,东城月星店;

2019年,开设黎氏阁店;

2020年,太原红星店建设中......

In 2016, the first store encountered policy dismantling;

In 2017, opened Jinxiu International 2.0 stores;

In 2018, they actually opened their own home stores, Dongcheng Yuexing Store;

In 2019, Li's Pavilion will be opened;

In 2020, Taiyuan Red Star Store is under construction ...

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后


太原伊莉莎白瓷砖代理商-张建先(张总),一个颜值和智慧担当的80后,伊莉莎白品牌转型后首批代理商客户,企业优秀客户。忠诚,拼搏,用心,注重细节,是外界常用来定义他的标签。因为相信(企业实力),所以坚信(自己的选择)!四年里,张总紧随品牌发展步伐,到目前为止,张总旗下已拥有4家独立专卖店,并于明年2020年迎来第5店的面世。

Taiyuan Elizabeth Tiles Agent-Zhang Jianxian , an 80-year-old with wisdom and wisdom, the first batch of agent customers and outstanding customers of the company after the Elizabeth brand transformation Loyalty, hard work, attentiveness, attention to detail, are the tags often used to define him. Because I believe in (corporate strength), I firmly believe in (my own choice)! In the past four years, Mr. Zhang has closely followed the development of the brand. So far, Mr. Zhang has 4 independent stores and will welcome the fifth store in 2020 next year.

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后


张总与锦绣国际伊莉莎白团队


2015年,伊莉莎白瓷砖300x300规格瓷质通体小砖在行业一花独放。张总回忆说道,尽管当时企业只推出了300x300mm规格的产品,但是因为伊莉莎白瓷砖独具特色的优势,卖点,张总还是非常有信心能赢得市场。果然,当时货源一到太原仓库,瓷砖同行便争先恐后帮着卖。厂家区域经理看到伊莉莎白瓷砖在太原当地市场备受欢迎后,便与张总共商战略,积极开拓渠道,扩大辐射范围。很快,伊莉莎白瓷砖便在当地打响了名堂,在太原建材市场占领一席之地。

In 2015, Elizabeth ceramic tiles of 300x300 size are all in the industry. Mr. Zhang recalled that although the company only launched products of 300x300mm specifications at that time, because of the unique advantages of Elizabeth tiles, the selling point, Mr. Zhang was still very confident to win the market. Sure enough, as soon as the source of goods arrived at the Taiyuan warehouse, the ceramic tile colleagues scrambled to help sell it. After seeing the popularity of Elizabeth tiles in the local market of Taiyuan, the regional manager of the manufacturer discussed the strategy with Zhang, actively explored channels, and expanded the radiation range. Soon, Elizabeth tiles became famous locally, occupying a place in the Taiyuan building materials market.

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

第一家专卖店的建立,张总记忆犹新。张总提到,当时总部空间设计师亲临现场与施工队对接,反反复复的沟通、修改、监工,加班加点,就是为了把店面完美的建立起来。当时在场的张总心里倍感欣慰,他觉得伊莉莎白是一个“注重设计并有匠心的企业”。在厂家的扶持与团队的努力下,太原伊莉莎白瓷砖发展迅速,慢慢地实现了两年一店,一年一店,一年两店的跨越,伊莉莎白瓷砖逐步覆盖整个太原市。

Mr. Zhang remembers the establishment of the first store. Mr. Zhang mentioned that at that time, the headquarter space designer came to the site to dock with the construction team, and repeatedly communicated, modified, supervised, and worked overtime to build the store perfectly. Mr. Zhang, who was present at the time, was very relieved. He felt that Elizabeth was a "design-oriented and ingenious company." With the support of the manufacturers and the efforts of the team, Taiyuan Elizabeth Tiles has developed rapidly, and slowly achieved a span of two stores, one store per year, and two stores per year. Elizabeth tiles gradually covered the entire Taiyuan. city.

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

2016年的太原对整个建材市场是致命的,出于当地市场政策的出台 — 拆除所有传统露天市场,张总旗下的店面也不能幸免。在回忆当年拆除店面的情景,张总仍然平复不了内心的惋惜:“当铲车推掉我们同事们付出最多并引以自豪的门面时,每个人心情都很沉重。很多同行都开始收缩门店或放弃再开门店,源于经济下沉,所谓国内一线品牌都出廉价砖来抢夺中低端市场。但是我们坚信凭借伊莉莎白优质的产品一定会在陶瓷行业占领一席之地。”

In 2016, Taiyuan was fatal to the entire building materials market. Due to the introduction of local market policies—the removal of all traditional open-air markets, the stores under President Zhang could not be spared. In recalling the scene of dismantling the store, Mr. Zhang still couldn't heal his regrets: "When the forklift pushed off the facade that our colleagues paid the most and took pride in, everyone was very heavy. Many colleagues began to shrink stores or The reason for giving up and opening a new store is that the economy is sinking. The so-called domestic first-tier brands are selling cheap bricks to snatch the low-end market. However, we firmly believe that relying on Elizabeth's high-quality products will definitely occupy a place in the ceramic industry.”

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

“以往的丰收年,见证了伊莉莎白瓷砖深受广大消费者喜爱。尤其2015年的56度超白底,300×600.300×800的新品推出,让行业的同行赞不绝口,羡慕不已!让我们收获更多的客户对产品的认可与喜爱。凭借客户的口口相传,也渐渐吸引了设计师们的目光。所以在其他品牌收缩门店时我们更坚定决心逆流而上。”

“The past harvest years have witnessed the popularity of Elizabeth tiles. Especially in 2015, the 56-degree ultra-white background, 300 × 600.300 × 800 new products were launched, which made the industry peers praise and envy! Let us harvest more customers' recognition and love of the product. Relying on word of mouth from customers, it has gradually attracted the attention of designers. So when other brands are shrinking their stores, we are more determined to go up. "

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

2018年,在厂家的大力支持下,在团队的配合下,张总实现了一年两店的目标,居然之家店、东城月星店相继建立,同时拓展了设计师渠道。门店的开设必然有新的血液新同事加入,张总明确地为每个店面组建好团队,一店5人团:一位店长,两名导购,一个设计和一个预备人员。团队的通力合作,让张总旗下的店面销量业绩持续上升。

In 2018, with the strong support of the manufacturers and the cooperation of the team, Mr. Zhang achieved the goal of two stores a year, and the Home Store and Dongcheng Yuexing Store were successively established, while expanding the designer channel. The opening of the store is bound to involve new blood and new colleagues. President Zhang clearly established a team for each store, a group of five people: a store manager, two shopping guides, a design and a reserve staff. The team's concerted efforts made the sales performance of Zhang's stores continue to rise.

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

部分店面照片

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

太原居然之家伊莉莎白团队

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

月星伊莉莎白团队

为了更好的提升品牌知名度和形象,张总在每个店的商场外立面都投入大量广告宣传片。在今年3月大型的团购会上,太原团队在没有此类活动经验的前提下,边学边做,依然积极挂帅上阵。没蓄水,2天爆单52单,摘下现场签单王桂冠。

In order to better promote brand awareness and image, President Zhang put a lot of advertising videos on the facade of each store. At the large-scale group purchase meeting in March this year, the Taiyuan team was still learning and doing actively without the experience of such activities. No water, 52 orders in 2 days, took off the on-site signing Wang Guiguan.

广告投放

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

活动现场


20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后


20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

培训会分享


20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

张总在开年第1期家装超级顾问培训会给学员们分享经验


20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

太原伊莉莎白张建先

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

2019年,太原伊莉莎白第4店,254㎡黎氏阁店崭新呈现,选址太原市北部尖草坪区三给街的最佳位置,设计团队在装修设计上融入了品牌新设计概念,紧跟市场对时尚的需求,将伊莉莎白独特的光影表现与空间艺术相结合,别具情调,透过热情和活力的色彩演绎创意,塑造风格鲜明的新空间。

In 2019, the fourth store of Elizabeth in Taiyuan and the 254㎡ Lishige store were brand-newly presented. It was located at the best location on Sange Street, Jiancao District, northern Taiyuan. Keeping up with the market's demand for fashion, combining Elizabeth's unique light and shadow performance with space art, she has a unique atmosphere, interprets creativity through passionate and vibrant colors, and creates new styles with distinctive styles.

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后
20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

2019年,总部与红星美凯龙签下战盟,张总便签下红星欧丽洛雅拿下A类位置,完美占据居然之家、红星美凯龙两大高端卖场。对于未来规划,张总表示:“现在要做的就是优化和突显品牌优势,相信在这个所谓建材行业大环境下,当我们所有的事情都做到A,我们的成绩也必然NO1.这是一个快鱼吃慢鱼时代,慢了就必然被淘汰,快了也得让灵魂跟上脚步,唯有不断学习,不断进取才能跟的上厂家的理念。”

In 2019, the headquarters signed the Red Star Macalline alliance, and General Manager Zhang signed the Red Star Oriello to win the Class A position, perfectly occupying the two high-end hypermarkets of the home and the Red Star Macalline. Regarding future planning, Mr. Zhang said: "What we have to do now is to optimize and highlight the brand advantages. I believe that in this so-called building materials industry environment, when all our things are A, our results will inevitably be NO1. This is a In the era of fast fish eating slow fish, it will inevitably be eliminated when it is slow, and the soul must keep up with it. Only by continuous learning and continuous progress can we keep up with the manufacturer's philosophy. "

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

黎氏阁伊莉莎白团队

太原伊莉莎白瓷砖现代馆地址:

店一:山西省太原市尖草坪区三给街锦绣国际装饰城4号馆一层

店二:山西省太原市迎泽区南沙河沿北月星家居广场二层

店三:山西省太原市万柏林区迎泽西大街333号居然之家建材二层2060

店四:山西省太原市尖草坪区三给街黎氏阁北中环店建材馆二层

20周年最影响 太原伊莉莎白瓷砖张建先,颜值与智慧担当的80后

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