Thanks to Taiyuan Elizabeth Tiles
Agent Zhang Jianxian (General Manager Zhang),
Take time out of your busy schedule to accept this interview.
2015, Taiyuan Zhang Jianxian (General Manager Zhang)
Join Elizabeth Tiles,
Becoming the first customers after the brand transformation,
Established Taiyuan's first Elizabeth tile store.
In 2016, the first store encountered policy dismantling;
In 2017, opened Jinxiu International 2.0 stores;
In 2018, they actually opened their own home stores, Dongcheng Yuexing Store;
In 2019, Li's Pavilion will be opened;
In 2020, Taiyuan Red Star Store is under construction ...
Taiyuan Elizabeth Tiles Agent-Zhang Jianxian , an 80-year-old with wisdom and wisdom, the first batch of agent customers and outstanding customers of the company after the Elizabeth brand transformation Loyalty, hard work, attentiveness, attention to detail, are the tags often used to define him. Because I believe in (corporate strength), I firmly believe in (my own choice)! In the past four years, Mr. Zhang has closely followed the development of the brand. So far, Mr. Zhang has 4 independent stores and will welcome the fifth store in 2020 next year.
In 2015, Elizabeth ceramic tiles of 300x300 size are all in the industry. Mr. Zhang recalled that although the company only launched products of 300x300mm specifications at that time, because of the unique advantages of Elizabeth tiles, the selling point, Mr. Zhang was still very confident to win the market. Sure enough, as soon as the source of goods arrived at the Taiyuan warehouse, the ceramic tile colleagues scrambled to help sell it. After seeing the popularity of Elizabeth tiles in the local market of Taiyuan, the regional manager of the manufacturer discussed the strategy with Zhang, actively explored channels, and expanded the radiation range. Soon, Elizabeth tiles became famous locally, occupying a place in the Taiyuan building materials market.
Mr. Zhang remembers the establishment of the first store. Mr. Zhang mentioned that at that time, the headquarter space designer came to the site to dock with the construction team, and repeatedly communicated, modified, supervised, and worked overtime to build the store perfectly. Mr. Zhang, who was present at the time, was very relieved. He felt that Elizabeth was a "design-oriented and ingenious company." With the support of the manufacturers and the efforts of the team, Taiyuan Elizabeth Tiles has developed rapidly, and slowly achieved a span of two stores, one store per year, and two stores per year. Elizabeth tiles gradually covered the entire Taiyuan. city.
2016年的太原对整个建材市场是致命的，出于当地市场政策的出台 — 拆除所有传统露天市场，张总旗下的店面也不能幸免。在回忆当年拆除店面的情景，张总仍然平复不了内心的惋惜：“当铲车推掉我们同事们付出最多并引以自豪的门面时，每个人心情都很沉重。很多同行都开始收缩门店或放弃再开门店，源于经济下沉，所谓国内一线品牌都出廉价砖来抢夺中低端市场。但是我们坚信凭借伊莉莎白优质的产品一定会在陶瓷行业占领一席之地。”
In 2016, Taiyuan was fatal to the entire building materials market. Due to the introduction of local market policies—the removal of all traditional open-air markets, the stores under President Zhang could not be spared. In recalling the scene of dismantling the store, Mr. Zhang still couldn't heal his regrets: "When the forklift pushed off the facade that our colleagues paid the most and took pride in, everyone was very heavy. Many colleagues began to shrink stores or The reason for giving up and opening a new store is that the economy is sinking. The so-called domestic first-tier brands are selling cheap bricks to snatch the low-end market. However, we firmly believe that relying on Elizabeth's high-quality products will definitely occupy a place in the ceramic industry.”
“The past harvest years have witnessed the popularity of Elizabeth tiles. Especially in 2015, the 56-degree ultra-white background, 300 × 600.300 × 800 new products were launched, which made the industry peers praise and envy! Let us harvest more customers' recognition and love of the product. Relying on word of mouth from customers, it has gradually attracted the attention of designers. So when other brands are shrinking their stores, we are more determined to go up. "
In 2018, with the strong support of the manufacturers and the cooperation of the team, Mr. Zhang achieved the goal of two stores a year, and the Home Store and Dongcheng Yuexing Store were successively established, while expanding the designer channel. The opening of the store is bound to involve new blood and new colleagues. President Zhang clearly established a team for each store, a group of five people: a store manager, two shopping guides, a design and a reserve staff. The team's concerted efforts made the sales performance of Zhang's stores continue to rise.
In order to better promote brand awareness and image, President Zhang put a lot of advertising videos on the facade of each store. At the large-scale group purchase meeting in March this year, the Taiyuan team was still learning and doing actively without the experience of such activities. No water, 52 orders in 2 days, took off the on-site signing Wang Guiguan.
In 2019, the fourth store of Elizabeth in Taiyuan and the 254㎡ Lishige store were brand-newly presented. It was located at the best location on Sange Street, Jiancao District, northern Taiyuan. Keeping up with the market's demand for fashion, combining Elizabeth's unique light and shadow performance with space art, she has a unique atmosphere, interprets creativity through passionate and vibrant colors, and creates new styles with distinctive styles.
In 2019, the headquarters signed the Red Star Macalline alliance, and General Manager Zhang signed the Red Star Oriello to win the Class A position, perfectly occupying the two high-end hypermarkets of the home and the Red Star Macalline. Regarding future planning, Mr. Zhang said: "What we have to do now is to optimize and highlight the brand advantages. I believe that in this so-called building materials industry environment, when all our things are A, our results will inevitably be NO1. This is a In the era of fast fish eating slow fish, it will inevitably be eliminated when it is slow, and the soul must keep up with it. Only by continuous learning and continuous progress can we keep up with the manufacturer's philosophy. "