Xiamen Zhuo Jianli, in 2010 has begun to choose the Romantic tile known as "King of the King" and "King of White Bricks" in the industry, and work together for 9 years, Mr. Zhuo is already a company with ROMANTIC Man now.
Romantic Ceramic tile has always maintained a positive image on the international stage and in the domestic market. Good brands, good products and good services can stand the test. In 2014, Xiamen Zhuo Jianli officially signed a contract with Romantic Dike to reach cooperation, and the first ROMANTIC store in Fujian Province was born. In the past five years, ROMANTIC Zhuo has grown from one store to three stores and one distribution store, all of which are located in high-quality shopping malls in core business districts. The outlets radiate throughout Xiamen, with huge passenger flow and stable performance. Large-scale operations increase the overall performance, dynamic adjustment of goods, continuous optimization of personnel, and maximum expansion of the ROMANTIC brand effect.
Today, Mr. Zhuo spent a full five years. Mr. Zhuo has established three independent stores in Xiamen, a beautiful island city on and off the island, and has a professional marketing team. , The performance jumped from 800,000 that year to more than 8 million today. Maybe someone else sees that there are tens of thousands of reasons for the store's turnover to reach today's results, but for Zhuo, the answer is only one-the power of concentration.
"In May 2014, ROMANTIC's first Xiamen store was established. At that time, the store was not eye-catching, and it was located in the inconspicuous building materials market on the island. There was no mature marketing team, no solid business foundation, and no standardized store management. The system is difficult to start, and it is not difficult to imagine. However, from the first day when I decided to work as a ROMANTIC agent, I was determined to carry out this tile brand road to the end. I believe ROMANTIC's enterprise strength and firmly believe that ROMANTIC will definitely give consumers Provide a different home environment. " This is the initial focus of an entrepreneur.
In 2016, the continued downturn in the real estate market caused another cold winter for home furnishing companies. However, Mr. Zhuo believed that the downturn in the real estate market did have a certain impact on the building materials market, but at the same time it was time for the industry to reshuffle. Mr. Zhuo believes that companies that do a good job and stick to it will be better in the future, and companies that do not do it well will gradually withdraw. Ludao Xiamen, an important central city, port and scenic tourist city on the southeast coast, many middle and high-end customer groups are concentrated in this city. Although the area is small, the consumption capacity is high.
In this case, various marketing promotions will play a big role. Therefore, Mr. Zhuo began to participate in manufacturers' customized promotional activities. Mr. Zhuo always adhered to the principle of "joint effort and win-win" in the process of relationship with manufacturers. He knew that the market was still relatively scattered and lacked a good, long-term industry Guidance and struggle alone are doomed to failure. In March of the same year, Mr. Zhuo participated in a local home fair with the assistance of manufacturers. As the so-called "wine fragrance is not afraid of the alleys", good products + good strategy, a campaign let Xiamen stores signed a total of 36 orders. 36 For Mr. Zhuo, what a precious figure it is. Mr. Zhuo sees hope and finds a new way. Mr. Zhuo knows that he must “live”. He cannot rely on traditional retail channels alone. And promotion.
From 2016 to 2019, Mr. Zhuo actively interacted with manufacturers, made good market planning, participated in various strategic marketing activities, invested heavily in outdoor advertising, and insisted on cooperating with passenger stations and excellent resources such as high-speed rail media and LED broadcasting every year.